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Ace Metrix
Ace Metrix delivers in market, on-demand television advertising analytics. The software as a service solution (SaaS) delivers a unique approach to measuring the creative effectiveness of in-market television advertising using a patent-pending measurement methodology. Ace Metrix’s innovative approach can deliver analytics for breaking TV ads as well as pre-media launch ads within 24-48 hours. Marketers can now be alerted of and respond quickly to both competitive actions and consumer feedback on their own creative.
Ace Metrix’s technology gives advertisers tools and data that they’ve never had access to before. Standardized metrics will allow advertisers to benchmark ads within their brands and against the competition. Daily updates of breaking ads will help brand managers quickly determine what works, what doesn’t and why, saving millions of dollars in misdirected ad spending.
Ann Winblad is a Director.
| Status: | | Active
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| Architecture: | | SaaS
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| Category: | | On-Demand Television Advertising Analytics
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| Web Site: | | www.acemetrix.com
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News:
| Aug 25, 2010 | Ace Metrix Expands Team with Vice President of Operations |
| Aug 19, 2010 | Who Is Winning the Back-to-School Television Advertising Battle: Ace Metrix Data Shows Kohl's With Most Effective Creative Among National |
| Jul 12, 2010 | Ace Metrix™ Paces Growth with Addition of Chief Revenue Officer - Jack Flanagan Joins Management |
| Jul 06, 2010 | Ace Metrix™ Quarterly Top 10 Puts Dawn Ultra Ad in Top Spot for Most Impactful TV Advertising Creative |
| Jun 17, 2010 | WPP Digital Makes Strategic Investment in Ace Metrix |
| Jun 07, 2010 | Ace Metrix™ Data Shows 75% of Consumers Think BP CEO Not the Right Leader; 20% Done Buying Gas from BP |
| May 03, 2010 | Ace Metrix Adds Advertising Analytics Executive, Peter Daboll, As CEO |
| Apr 05, 2010 | Samsung 3D LED TV Tops Ace Metrix Top 10 Highest Scoring Television Ads for |
| Mar 25, 2010 | Ace Metrix Adds Market Research Executive, Toula V. Thomas, to Team |
| Feb 09, 2010 | Ace Metrix Reveals Top Scoring TV Ads from Super Bowl XLIV |
| Jan 14, 2010 | Ace Metrix Selected by AlwaysOn as an Top 100 |
| Jan 04, 2010 | Ace Metrix Announces Top Scoring Television Ads for 2009; Rubbermaid Ad Takes Top Honors |
| Dec 16, 2009 | Ace Metrix Secures “B” Round to Continue Growth in Online Television Advertising Analytics |
| Nov 23, 2009 | Ace Metrix Adds Analytics Software Veteran Greg Drew to Board of Directors |
| Oct 05, 2009 | Ace Metrix Announces Quarterly Creative Top 10 Highest Scoring Television Ads |
| Sep 24, 2009 | Ace Metrix Adds On-Demand Pre-Testing of Television Ad Creative |
| Jul 31, 2009 | Michael Risucci joins Ace Metrix as the Director of National Sales |
| Jun 16, 2009 | Ace Metrix Debuts Revolutionary On-Demand TV Advertising Creative Measurement |
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